Executive Visit + Booth Support: Tec-Do 2.0 and Amazon Ads Deepen Business Cooperation Though Two High-Profile Events

2026-04-30
Recently, Tec-Do 2.0 and Amazon Ads have reached a new milestone in their partnership. Over the course of just two days, the two sides further deepened their business collaboration through high-level strategic dialogue and joint presence on a global stage. As an Amazon Ads verified partner, Tec-Do 2.0 has received high recognition from the Amazon team for its leading capabilities in AI-driven marketing and global social commerce.
 
Deepening the Foundation of Advertising Collaboration, Exploring New Opportunities in Livestream Commerce
 
On April 21, Wayne Purboo, Vice President of Amazon Live Global Business, led his delegation to visit Tec-Do 2.0's headquarters. This visit marked an important stop for the Amazon Ads team to engage with key Chinese partners. Tec-Do 2.0's Founder and CEO Li Shuhao, along with Co-Founder Lin Huanbin, warmly welcomed the delegation, and the core leadership teams of both sides held their first executive-level face-to-face meeting.
 
Accompanied by Leon, Tec-Do 2.0's E-commerce Partner, the Amazon Live team first toured the company's exhibition hall, where they gained a detailed understanding of Tec-Do 2.0's development journey since its founding in 2017, its global service network, and its technological innovations in AI marketing. The two sides then held in-depth discussions on topics including the development of global live-streaming marketing ecosystems and the application of AI to cross-border marketing.
 
 
During the discussions, Li stated, "Amazon is a global leader in e-commerce and digital marketing, and Tec-Do 2.0 is honored to be a key partner. We look forward to using this meeting as an opportunity to further our collaboration in AI marketing, DSP advertising, live-streaming e-commerce, and other areas, jointly delivering more efficient and intelligent solutions for brands going global."
 
Wayne Purboo, VP of Amazon Live Global Business, expressed strong interest in Tec-Do 2.0's business progress. The two sides conducted in-depth conversations around cooperation in advertising and e-commerce live streaming, establishing a solid foundation for continued collaboration in these two areas.
 
LiveLab International Hosts Energized the Booth, Drawing Strong On-Site Engagement
 
The following day, on April 22, Tec-Do 2.0 was invited to participate in the Amazon Live showcase at the 2026 Amazon Ads unBoxed Summit. Together with Amazon Live, Tec-Do 2.0 co-created a dedicated live-streaming marketing exhibition zone.
Notably, LiveLab, Tec-Do 2.0's social commerce sub-brand, dispatched professional foreign-language hosts to deliver an immersive "watch-and-buy" shopping experience. The hosts engaged in real-time interaction with the offline audience, drew significant attention from brand representatives in attendance.
 
The unBoxed Summit has become a flagship annual event where Amazon shares its core strategies and cutting-edge technologies with global advertisers and export brands. This year's Shenzhen Summit took place at a critical juncture as AI reshapes the marketing landscape. At the event, Amazon Ads unveiled a series of AI-powered innovation tools and products, providing advertisers with comprehensive support across strategy development, campaign execution, creative production, and performance optimization.
 
Since registering with the Amazon Ads Partner Network and achieving Verified Partner status, Tec-Do 2.0 has continued to deepen its business collaboration with Amazon, gaining full access to diversified advertising products including Amazon DSP, Prime Video, and Twitch. Through programmatic advertising, video content, and live-game streaming, Tec-Do helps brands reach global audiences with greater efficiency.
 
As e-commerce live streaming has become a high-growth sector that brands worldwide are actively pursuing, Amazon has built Amazon Live as a platform for real-time, "watch-and-buy" interactive shopping scenarios. Leveraging its global localized live-streaming network and AI technology capabilities, Tec-Do 2.0 helps brands effectively convert traffic from each live session into sales. With Amazon providing the platform and reach, and Tec-Do 2.0 delivering execution and conversion capabilities, the two sides are highly complementary, and their synergistic effect continues to grow.
 
As a core strategic initiative for Tec-Do 2.0 in social commerce, LiveLab has built a localized content e-commerce service network covering core global markets:
  • A pool of over 600 local hosts and 200+ professional overseas live-streaming studios
  • Operational coverage spanning the U.S., Japan, Mexico, Brazil, Malaysia, Indonesia, Thailand, Vietnam, and other key countries and regions
  • Truly end-to-end service capabilities combining local expertise with global responsiveness
With mature live-streaming SOPs, AI-driven advertising optimization, and extensive brand service experience, LiveLab has already empowered numerous brands achieve full-funnel growth on platforms such as Amazon Live — from brand awareness to instant conversion.
 
Over these two days — from an executive-level visit to a featured presence on a global stage — the partnership between Tec-Do 2.0 and Amazon has taken solid steps toward deeper business collaboration. Looking ahead, both parties will continue to leverage their strengths in AI technology, live-streaming ecosystems, and data intelligence, jointly providing Chinese brands with a one-stop growth engine that spans from customer acquisition to user engagement, and opening a new chapter in intelligent marketing.
(Amazon, Amazon Ads, and all related logos are brands of Amazon.com, Inc. or its affiliates.)
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